Diplo’s Mad Decent Inks a Broad-Ranging JV With Big Deal Music Group
Diplo’s Mad Decent Publishing has announced a new partnership with Big Deal Music Publishing.
DJ Wesley Pentz and his manager and business partner Kevin Kusatsu will work with BDM to sign new talent.
Diplo founded Mad Decent Publishing back in 2006 as a record label, but it has since morphed into a powerhouse for EDM representation. The company has more than a million YouTube subscribers and a huge live music brand in its Mad Decent Blockparty.
Big Deal co-founder Jamie Cerreta says Mad Decent is the perfect partner outlet since BDM is always looking for creative minds. Cerreta and Mad Decent co-founder Kevin Kusatsu have been friends for years, so the partnership made sense for both companies.
“Partnering with Big Deal gives us the best environment to be effective publishers and A&R people,” Kusatsu added.
Mad Decent’s most recent music successes include the Picard Brothers’ contribution to “Nothing Breaks Like A Heart.”
Under the terms of the deal, Big Deal will administer songs for Mad Decent, and both companies will jointly sign new talent.
This is huge news for Mad Decent as the EDM label has grown exponentially in the last few years.
Mad Decent’s self-branded life music property Mad Decent Blockparty has gained international recognition among EDM fans. The live tour most recently visited Islamabad, Pakistan for its 2018 show.
And there’s a method behind that apparent madness. Diplo has also discussed the future of EDM, saying he believes the next prominent artists in the genre will come from the Middle East region. Apparently, the influence of Middle Eastern wedding music is a natural fit for creating dance-friendly electronic music — with festival-like budgets to go with it.
Let’s see if that energy spills over into commercial EDM, though stranger things have happened in the music business.